CeBIT 2011 showcased the latest smartphones, tablet PCs, apps and IT solutions in around 20 halls on an unbelievably vast fair ground of 496.000 square meters! The 25th anniversary of CeBIT Global Conference was aligned under the heading “The power of creativity and innovation” - a motto which also perfectly fit with our LIFEBOOK4Life Insider project. Therefore our 8th task within our campaign offered a free trip to Hannover, to experience the trade fair and especially Fujitsu‘s appearance, as an incentive! The two LIFEBOOK4Life Insiders who presented the most creative, groundbreaking innovation won the challenge and with that, the trip to this year‘s CeBIT Global Conference.
Giacomo‘s detailed and dedicated concept of his „dream-tablet-pc“ as well as Chryssa‘s LIFEBOOK spinn-off „LITEBOOK“, which simulates sunlight to battle the negative effects of long, sunless periods, were awarded as the winners.
So finally last Thursday was the big day. Giacomo entered the plane in Milan, Chryssa‘s flight took off from snowy Helsinki, both with the same destination: Hannover, Germany!
I met Alisa in the ICE train 726 in Munich‘s central station. The train left exactly on time at 7:17 am and our journey began:
9:00 am: First sunbeams!
As Alisa and me are having a sandwich for breakfast the first sun rays break through.
We interpreted this as a first sign that the day would become fantastic =)
11:32 am: Arrival at the fairground in Hannover
11:55 am: Spotting Chryssa and Giacomo from afar
As you can see in the picture, Chryssa is a champ when it comes to posing in front of a camera =)
12:00 pm: Meeting Chryssa and Giacomo at CeBITs main entrance
After a warm welcome, we had a quick chat about our travel adventures. Especially the two Insiders had some crazy stories up their sleeves. Chryssa‘s bag got lost in the airport whereas Giacomo almost missed his connecting flight from Brussels to Hannover. But I guess the two Insiders will report about that in their own coverage in more detail. This picture was taken right before we entered the holy CeBIT halls:
12:15 pm: Hello CeBIT!!!
As we walked through the main entrance into hall 13 the most of us didn‘t realize how huge the fair ground really is. Some hours later, after we checked out, we all knew that it is gigantic!
In order not to get lost the map was our key companion throughout the day!
12:30 pm: Turkish rhythms!
As the featured CeBIT Partner Country in 2011, Turkey was represented with national pavilons in several halls. As we walked by a turkish band, playing a version of Michael Jackson‘s ,Billy Jean‘, Chryssa suddenly warmed herself up with a dance performance in front of the audience!
12:45 Fujitsu‘s booth @ Planet Reseller hall 15
Before we could check out Fujitsu‘s booth in the Planet Reseller section in hall 15 we had to fill out a form. As this area is mainly for professionals and resellers, only those with a check-in card were allowed to enter.
Fujitsu mainly presented servers and small storage to the clients at this stand. Furthermore one of the most fascinating innovations of the whole fair was showcased here. A brand new Fujitsu display which is completely wireless. The screen is powered through a hotspot which is integrated in the table the display is placed on. First models shall be released by the end of the year. Here‘s a video which explains the technique more detailed:
13:15 pm: Fujitsu booth in hall 9
In the public sector park (hall 9) Fujitsu showcased mainly solutions for governmental institutions, schools and alike. But to our surprise there were also a lot of LIFEBOOKs and accessories exhibited in cabinets around the stand. A confectioner fabricated beautiful pieces of art with almond paste the Fujitsu way.
14:00 pm: Food for thought
Hungry from the walking and talking we decided to have a proper meal at the „Fujitsu restaurant“ in the upper-part of the booth. Our Insiders enjoyed the typical German food. I remember Giacomo saying: „I just love German sausages“.
15:00 pm: First expert interview
We met Oliver Flaiss, head of mobile devices Fujitsu Germany for the first of two expert interviews. Both Insiders and the experts did a great job and led a prosperous conversation. The interviews will be a part of the articles the two insider are going to publish.
15:30 pm: Cocktail time!
Before we headed to the next interview we granted ourselves a nice fruity cocktail, non-alcoholic of course ;)
16:00 pm: Second expert interview
After we arrived at the Fujitsu booth in hall 2, we met with Dr. Bernd Kosch, Head of Environmental Technology, for the second interview. He provided the Insiders with a broad view on Fujitsu‘s environmental vision.
17:00 pm: Stylistic Q 550 Tablet PC life in action!
Dr. Bernd Kosch introduced us to Michael Melzig, Senior Program Marketing Manager, CoE Workplace Solutions, probably the busiest man on this years CeBIT. He was responsible for the brand new Fujitsu Stylistic Q 550 Tablet PC and was therefore constantly faced with a crowd of curious people. Lucky us, he gave us an exclusive sneak peek on the new tablet hero from Fujitsu. Very impressive device!
17:30 pm - 18:15 pm: Time on our own.
We gave the Insiders some time on their own. I decided to check out CeBIT sounds! in hall 19, an interdisciplinary music fair mixing music with IT. Music is a very important part of everyone's social life and it its somehow sad that the industry is faced with numerous problems like illegal downloading. But on the other hand new models for the digital music business evolving and that gives hope for a soon recovery. Sadly i didn't have enough time to explore the CeBIT sounds! a little bit more thoroughly. But I think the music industry is on the right track, as I‘ve seen that social networks and social media marketing for music was one big point on the agenda.
Before I strolled back to meet Chryssa, Giacomo and Alisa I sneaked a peek into hall 23 - Intel‘s Extreme Master exhibition ground. This hall was something for true gamers and besides gaming competitions, Intel delighted the crowd with free gadgets, which were thrown off stage every now and then.
Something which i found was really cool was the Intel goalkeeper. If someone tried to shoot on the goal, a sensor analyzed the flight path of the ball and the keeper responded quickly. It was quite hard to score actually =)
18:30 pm: Insiders just wanna have fun!
After a packed day we thought it would be a good idea to shake all stress off with a view sportive activities in the „Sports and Health“ area! The hall promoted a healthy lifestyle and offered various games with main focus on ,movement‘. Chryssa and I played some matches on the miniature pingpong table which was fun but rather difficult!
We also tried ourselves at the shoot-out challenge, a game where you have 6 attempts to kick a soccer ball through two circular openings on a goal-like wall. This was actually the infamous „ZDF-Sportstudio-Torwand“ which is part of a popular German late saturday night sports show.
Also Nintendo fitted in perfectly, since ‘movement‘ is a vital element of most Wii games.
19:00 pm: Cool Runnings
The biggest sport event during every year‘s CeBIT took off after we just finished our athletic efforts: The CeBIT Run! We placed ourselves at the start and cheered for the Fujitsu running team like there is no tomorrow!!
20:00 pm: Party at the Fujitsu booth
It‘s a CeBIT tradition, that many exhibitors hold a party at their respective stand when night falls. Of course we chose the Fujitsu booth as our preferred location to having a drink! The gathering was a neat way to end the day @ CeBIT11.
21:00 pm: Burger, Pizza and some Ribs
After leaving the fair ground we all were looking out for one particular thing: Good food! We found a nice restaurant called „Roadhouse“ in the middle of Hannover. Burgers, Pizza and tasty barbecue ribs was exactly what we needed after a demanding day @ CeBIT.
22:30 pm: Nighty Night!
We‘ve checked into our hotel at around half past ten. Everyone was graving for a quick shower and a warm bed!
10:00 am: Breakfast
Over a decent breakfast we reminisced about our bygone adventures at the fair.
11:00 am: Goodbye
Alisa and I had to catch the train home to munich at around 11:20 whereas the two Insiders enjoyed another day at CeBIT before their flight took off at 5 o'clock. It definitely was an unforgettable experience and we promised to meet again one day.
It was my very first time at the CeBIT Global Conference and I really enjoyed it! Both Chryssa and Giacomo were super friendly, lovely people. It was just good fun to spend the day with them. The same goes for the many Fujitsu employees who supported us throughout the day.
The fair itself was packed with interesting things to see. Tablet PC‘s were definitely one of the most featured trends at CeBIT11. It is said that well over 40 new models were on display. And no bones about it, Fujitsu‘s Stylistic Q 550 was definitely on of the most demanded ones.
CeBIT11 attracted 339.000 visitors from 90 nations. I guess many of the foreign visitors were quite surprised to see grown-up business man with red noses and cropped ties. Not even the Fujitsu managers were save from the traditions of fat thursday and the carnival season =)
(enjoy all pictures I've taken during the day on the Fujitsu_TS flickr channel)